Goal
Increase leads for marquee hire for weddings and corporate events.
Results
Increased leads by +85% YOY with an overall drop in CPA whilst increasing spend by +50% YOY
Client | Bees Marquees |
|---|---|
Services | PPC, SEO, Display, Social |
Website | www.beesmarquees.co.uk |
Strategies and Tactics
PPC
PPC account build, targeting users searching / have interest / share similar characteristics to wedding marquee hire and marquees for corporate events:
- Keyword targeted to users actively searching for marquee hire
- Keyword targeted to users with a potential interest in wedding marquee hire, targeting users searching for wedding venues within the targeted location
- Use of audience lists to better allocate spend to users more likely to comvert
SEO
- Quickly claimed unlinked mentions and reclaimed lost and broken links – very quick win!
- Connected with local businesses within the wedding industry, adding mentions and links to our website
- Content strategy based on:
- location specific search queries, such as “wedding marquee hampshire” and “marquee hire hampshire”
- user needs and current interest, including “Great British Bake Off Wedding Desert Ideas”
- Submit to high quality directories
- Use of HARO (Help a Reporter Out) and general outreach to wedding related sites to help build connections and guest post
- Use of the Skyscraper Technique to replicate and improve link worthy content
Social
Display
Coming soon
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Leila Gregory
User Interface Designer
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Tom Williams
CEO
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James Robbins
Photographer