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Case Studies

PPC SEO Display and Social

Goal

Increase leads for marquee hire for weddings and corporate events.

Results

Increased leads by +85% YOY with an overall drop in CPA whilst increasing spend by +50% YOY

Client
Bees Marquees
Services
PPC, SEO, Display, Social
Website
www.beesmarquees.co.uk
Marketing for Bees Wedding Marquees

Strategies and Tactics

 

PPC

PPC account build, targeting users searching / have interest / share similar characteristics to wedding marquee hire and marquees for corporate events:

  • Keyword targeted to users actively searching for marquee hire
  • Keyword targeted to users with a potential interest in wedding marquee hire, targeting users searching for wedding venues within the targeted location
  • Use of audience lists to better allocate spend to users more likely to comvert

SEO

  • Quickly claimed unlinked mentions and reclaimed lost and broken links – very quick win!
  • Connected with local businesses within the wedding industry, adding mentions and links to our website
  • Content strategy based on:
    • location specific  search queries, such as “wedding marquee hampshire” and “marquee hire hampshire” 
    • user needs and current interest, including “Great British Bake Off Wedding Desert Ideas”
  •  Submit to high quality directories
  • Use of HARO (Help a Reporter Out) and general outreach to wedding related sites to help build connections and guest post
  • Use of the Skyscraper Technique to replicate and improve link worthy content

Social

Display

Coming soon

Testimonials

Our client's concept about this work

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Leila Gregory
User Interface Designer
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Tom Williams
CEO
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James Robbins
Photographer

By working with me, I can reach your goals in a short distance.