Goal
Lead a new business partnership, owning the online marketing element for Hippodrome Casino
Results
Exceeded revenue targets by over 200% with a £5MM EBIT!
Client | Hippodrome Casino |
|---|---|
Services | PPC |
Website | www.hippodromeonline.com |
Strategies and Tactics
- Development, growth and management of all online marketing channels to maximise volume while keeping CPA on target
- Setup of all bidding and tracking elements via Adobe Bid Manager
- Development of high converting landing pages, aliasing with design and development teams
- Marketing budget planning and delivery
- Hands-on management of paid search across Google and Bing
Exceeding revenue targets by over 200% with a £5MM EBIT!
Damon has attention to detail and uncovered new ideas for optimising campaigns which proved to be highly profitable. Damon sets high standards for himself, is goal oriented, works well with people and is highly ambitious.
Head of Digital Marketing
Damon goes above and beyond, he's dedicated to the task in hand and always ensures even the most difficult of objectives are exceeded.
PPC Manager
Extremely enthusiastic about his work, which reflects in the results he achieves. Highly motivated and qualified professional with experience in all aspects of digital marketing, especially within ppc, seo and social networking.
Performance Marketing Analyst