RESULT DRIVEN STRATEGIES
CUSTOMER FIRST APPROACH
CUSTOMER FIRST APPROACH
Hello. My name is Damon Simpson, and I am accomplished digital marketing consultant with more than 10 years of experience. I am specialised in taking the best of technology to obtain the best results in digital campaigns thanks to a unique IT and marketing background.
I have worked across most industries including retail, online gambling, online gaming, hospitality, education, waste management and the building trade. I have also lived around the world, including London (England), Colombo (Sri Lanka), Hanoi (Vietnam) and more recently, Danang (Vietnam).
My educational background is unique and is why I am able to offer true multi-channel strategies that will maximise your bottom line. I hold a BSc Upper Second-Class Honors in Web Technology, Higher National Diploma (HND) in software development, and have over 6 certifications within Digital Marketing from Google, Bing, Facebook, HubSpot and Twitter.
- Outstanding results for the launch of a pay per click campaign for the UK´s biggest and busiest casino: Hippodrome Casino. Taking online sales from zero to over £550k within month 3 (5x target) and at an incredibly low CPA of just £17 by month 6
- Creating a record-breaking year (20017) for the UK´s largest high street retailer: Argos, increasing paid search revenues by 40% YOY
- Achieving top 3 SERP positions for key casino search terms including “online casino”, “online slots” and “mobile casino” (SEO)
- Design, development planning and creation of go-to-market plan for Google´s 1st trusted comparison service partner: Productcaster – a powerful multi-channel product feed management solution
ACCREDITATIONS AND AWARDS
“I have the pleasure of having Damon as one of my clients as Microsoft Bing Ads Account Manager. I came to know Damon as a highly valued, dedicated, ambitious and result driven leader who knows Bing Ads, the industry and its tools to the very core and always loves to go to the extra mile to fine tune his accounts as well. I can highly recommend Damon and I look forward to keep working with him on many more projects.”
– Florian Lefeld (International Account Manager) – Microsoft
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